We chose this hotel after considering our usual choice of Premier Inn, it came down to availability and price.
The hotel was clean, tidy and check in was faultless with very friendly staff to greet you on arrival. Early check in was not an issue here either.
The room was warm, clean and with everything you need, plus a complimentary bottle of water too. Only gripe here was the toilet wouldn't flush without keeping your finger on the flush button and the shower cubicle was missing lots of grout between the tiles on the floor.
Excellent location for the train station, which we used to go into Birmingham, and the NEC - in fact the closest we've been to the NEC before.
Our niggles were on one night (very early morning)the fire alarm went off numerous times - no apologies / explanations from staff given, although later the next evening I did enquire and was told that someone 'probably' tried to have a cigarette in their room. The second issue was the restaurant staff, I think it was the manager (a male in a purple shirt) and a female waitress. We had specifically asked for two seats that were part of a table of eight, one was a softer more comfortable chair for my wife. We were told there was no way we could have the seats as they had potentially 200+ others coming into the restaurant that night - we didn't see 20, let alone 200! We were told we could have any table for two and if the seats weren't comfortable enough we could grab a cushion from the bar side. We said we wouldn't bother eating there and moved to the bar side to finish our drinks. The night was saved by a lovely waitress in a purple shirt/blouse who, after around 15 minutes of us sitting in the bar side said that it would be fine to have whatever seats we wished. We explained that we didn't want to put anyone out but she was fine with us sitting where we wanted. Good on her as without this we would have gone to Resorts World and eaten - taking Ibis money elsewhere. More staff like her please???
All in all, would I stay there again - probably, if availability / price was the same at Premier Inn? No.