The hotel is a 7-minute walk from the train station, on the seafront opposite the North pier. You couldn't find a better location. A large ground-floor room appears to be derelict and is quite an eye-sore. You have to go above this to the first floor to find reception.
Staff were friendly and efficient throughout.
The hotel used to be a Travelodge apparently, and this shows in the very poor quality of the room fittings. Hopefully, Accor will address this.
My room (225), on the back, was small and very basic. However the bed was large and comfortable, and the bath towels were large and fluffy. The a/c was a tad noisy and would not go down below 20C (but the room felt more like 22C which was a bit warm for sleeping). There were no issues with external noise.
The bathroom was so small, you were pressed up against the sink went seated on the toilet. There was a shower but no bath.
This hotel uses the industry norm of a noon check-out, which is useful in Blackpool where b&b's often want you out by 10am. It's also ideal for a one-night stay at the weekend, which can be difficult to find available elsewhere in peak season.
The less said about the complimentary continental breakfast, the better.
I paid £89 for a Friday night, which on hindsight, was far too much for this standard of accommodation. Friends staying in better rooms elsewhere on the same night were paying around £60. I had expected this hotel to have rooms of a much higher standard.