Intensely disappointing service.
Reassured by Ibis' 'Best Price Guarantee', I chose to book directly with Ibis, rather than on LowCostHolidays, where the same room was £100 cheaper. Ibis' 'Best Price Guarantee' claims to not only better any other offer you can find within a 24 period or so, but to beat it by 10%. You are required to submit screen grabs of the better offer, which I duly did.
Some time passed, and I did not receive anything from Ibis, bar the odd perfunctory email saying they were dealing with my claim. Over a 3 month period (during which my stay at the hotel itself came and went), I received nothing but a series of standardised emails saying that Ibis/Accor had 'escalated my claim to the appropriate department' (which I was told several times over a three month period) which I only received after chasing them myself.
Eventually, I received a response, over 3 months after I had initially submitted the claim, saying that Ibis would not grant the refund I was entitled to under their 'Best Price Guarantee', because the screen shots did not include the Terms and Conditions. This was notably disingenuous for a number of reasons. Firstly, nowhere in the instructions for the 'Best Price Guarantee' was it mentioned that it was crucial that the Terms and Conditions was included in the screen shot. Secondly, I remain unconvinced that - given the dimensions of a screen shot - it would even be possible to include full text of Terms and Conditions alongside the fundamental details of price/date etc. Finally, if Ibis had got back to me in a timely fashion, (rather than waiting 3 months), then I might have had a chance of returning to the other offer to do a further screen grab of Terms and Conditions.
In sum - I found Ibis customer service to be inconsiderate and ultimately dishonest. I would strongly recommend not booking directly through their website (and certainly not trusting their highly dubious 'Best Price Guarantee') and I will personally not be staying at an Ibis or Accor hotel again.
Once at the hotel itself, the room and check-in were fine, however my experience dealing with Ibis/Accor customer service team eclipses the fairly unremarkable experience of my stay at the hotel.