Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google’s ability to make the information resources of the Internet searchable or social media’s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and “read the room” has disappeared. Marketing must step in to read prospects’ Digital Body Language and use that knowledge to guide the prospects’ buying process.
In this thirty minute On-Demand Webinar, “Analyzing, Understanding, and Responding to Customer Intent,” our panel of experts will discuss the transitions that the shift of online world is forcing in marketing departments everywhere, as they move to succeed in this new reality.
Download this free webinar now!Â
We will share best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. Approaches and techniques for scoring leads according to both profile and interest level, as well as methodologies for optimizing the lead hand-off and clawback between marketing and sales. Expect to come away with detailed examples of what you can do to optimize your sales performance through better scoring and handoff, as well how you can plug your marketing funnel through optimized lead nurturing strategies.
Learn how to leverage best practices and other secrets to maximize your competitive advantage…
Tags: Eloqua, Marketing Automation, Microsoft Dynamics CRM
Posted in Events
