This thirty minute On-Demand Webinar, “Social Media, Demand Generation, and the Evolution of Marketing,” goes beyond the buzzwords and hype surrounding social media and makes you think about social media in the context of your demand generation strategy. Our panel of experts will leave you with actionable strategies and tactics you can use to better re-orient your existing marketing organization and marketing approach to the evolving world of social media. Learn how to leverage best practices and other secrets to maximize your competitive advantage…
Posts Tagged ‘Eloqua’
On-Demand Webinar: Analyzing, Understanding, and Responding to Customer Intent
November 9th, 2009 by Jennifer Alspach in Events / No Comments
Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google’s ability to make the information resources of the Internet searchable or social media’s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and “read the room” has disappeared. Marketing must step in to read prospects’ Digital Body Language and use that knowledge to guide the prospects’ buying process.
In this thirty minute On-Demand Webinar, “Analyzing, Understanding, and Responding to Customer Intent,” our panel of experts will discuss the transitions that the shift of online world is forcing in marketing departments everywhere, as they move to succeed in this new reality.
